What an Avocado Farm Actually Pays Its Owners
After we published our grower statement, the comments filled up with one question above all others: what did you two actually pay…
Avocado Math: How We Lost $30,203 on 52,000 Pounds of Hass
People assume that owning an avocado grove in Southern California is easy money. The truth sitting in our grower statement says otherwise.…
Mission Produce Is Buying Calavo: What a Grower Who Sold to Both Is Watching
In January 2026, Mission Produce announced it was buying Calavo Growers. For anyone in California avocados, that was a day we never…
Avocado Varieties: Types of Avocados and How They Taste
Hundreds of avocado varieties, and they really do taste different. How Hass, Fuerte, Reed, Bacon and more taste, what to use each…
Avocado Nutrition Facts: What Is Really in One, and What the Research Shows
The full nutrition profile of a Hass avocado, the research on cholesterol and satiety, the big trial that found nothing, and who…
