Everything we know about growing, choosing and paying for California avocados, gathered into complete guides. Each one pulls together what we have learned on our grove in Escondido, with the shorter articles and grove videos behind it.
How to Grow Avocado Trees: A Grower’s Complete Guide
Time to fruit, height, shallow roots, reading the leaves, pests, pruning and picking: how we grow avocado trees in Escondido.
How Much Water Does an Avocado Tree Need? A Grower’s Complete Guide
An avocado takes 40 to 60 gallons. What that means next to a glass of milk, what your own tree actually needs,…
What It Really Costs to Run a California Avocado Farm
We harvested 52,000 pounds of premium Hass and lost $30,203. The full economics of a California avocado grove: water, farm gate pricing,…
How to Choose, Ripen and Use Avocados
Picking avocados at the store, speeding up or slowing down ripening, and what to do with the fruit once it is ready.
The History of California Avocados, From Escondido to Today
How California avocados got here: the early introductions, the varieties that won, and the growers who are left.
Life on a Family Avocado Grove
What a year on a family avocado grove actually looks like, season by season.

